top of page
Marketing
Portfolio
Marketing
Portfolio
Jim Denevan X Stüssy
Stüssy commissioned Jim Denevan, temporal land artist, to create a photographable piece using their logo. I was hired to be a a member of Jims team, for pre and post production, as well as the ideation and execution of the project. Our idea was to create the biggest "Stüss" ever. The photograph was put onto a teacher and sold in their summer collection, the footage was posted on Stüssy's Instagram account, which reigns over 4 million followers. The post had over 1 million impressions, and the T-shirt sales exceeded expectations. This project taught me how to quickly develop trust, leadership and communication when working with a new team, and multiple brands. I came out of this with a new found appreciation for production on large budget campaigns.
Production/strategic partnerships/experiential marketing/ project management/
How the Universe Works
In the summer of 2019 I met Jim Denevan at one of his Out standing in the Field events. I introduced myself and told him I wanted to work for him. I praised him for all his experiential work and art that he has done through out his life. I told him I wanted to be someone who brings people together, like himself, whether it be side by side or through art. He appreciated but rejected my proposal. Jim is a heady hippy and told me the universe would bring us together if need be... 4 months later he texted me a picture of Stussy logo, asking if I knew the brand. I replied with selfie showing off my fit. I was wearing a stussy T-shirt. He brought me onto the team immediately.
Shred Fest
My passion for snowboarding and interest in experiential marketing & production lead me to take a position as Shred Fest brand manager. While working, I was able to see first hand how a product or a brand is able to manifest itself intimately within a culture.
strategic partnerships/event planning/ project management/ sales
^ Map of the event that I strategically designed to funnel all guests through sponsor and partnership tents to the rail jam.
Topeea
After consulting with Topeea, social app for local NYC, Denver, and Austin events, I found their website to lack a search bar, for users to more easily find and sort through events, functional links, and meet the team page. I felt the latter most necessary as the Topeea team was hip and extremely personable.
User experience/ project management/ marketing strategy/
Carly and the Kings
During my senior spring, (2019) at the University of Denver, I proposed to the Marketing and Music departments that (in conjunction with a facebook analytics course I was taking) I create an independent study around my band "Carly and the Kings." Thorough out the following 10 weeks, I leveraged my band's community to develop social media marketing campaigns, promotions and events.
Strategy/ project management/ content creation/ social media/ expierntial marketing
Lets
Dive
In
CREATIVE CONTENT WITH THE ABILITY TO BE PERSONALIZED CREATES HIGHER ENGAGEMENT
Nobody likes Mondays, and my bandmates and I are no exception...After a Sunday night band practice, we started chatting about how the only thing to look forward to on a Monday are memes. As harmful social media can be for one's mental health there is something to be said about its ability to lift you up and make you laugh out loud (lol). With that in mind, I created this video and post on Monday and was beyond pleased with its leads and results.
Global Citizen Festival
Coordinated and supported Citi Bank x Global Citizen partnership.
strategic partnerships/experiential marketing/ research & development/ project management/
bottom of page